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Money, Media, and the Modern Vote
October 28, 2025

Election campaign advertising in recent years has undergone a dramatic transformation, blending traditional and digital formats while adopting sophisticated strategies to reach and persuade diverse voter groups. With record levels…

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La’Bubble? – Labubu’s Precipitous Rise
October 27, 2025

Introduction Firms have long leveraged the power of celebrity influence to promulgate global image and advertising. Few crazes, however, have matched that of Labubu, a small cosmetic doll that has…

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The High-Speed Economy: Exploring the Business of Formula 1
October 25, 2025

    Introduction Formula 1 epitomises the fusion of sport, technology, and global commerce, ever since its formation in 1950. It is a high-speed ecosystem where engineering excellence meets strategic…

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About Us


is a commerce-centric student society founded at the University of Melbourne in 2011 with the purpose of bridging classroom theory with industry practice.

Education

Learn new concepts centered around economics and finance, grounding theoretical understanding with real-world application.

Network

Develop industry understanding first-hand by interacting with experienced professionals and students from different disciplines.

Experience

Make the most of your university experience, create lasting relationships between like-minded students and alumni.